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Retail

You'll have all your farm, lifestyle, home furnishings, and fashion requirements sorted with these merchant deals.

RETAIL DEALS

Gun City

Grab a deal on a thermal viewer to make spotting stock or pests easier - starting from $799! Take care of rabbits and possums with a high-power BSA air rifle featuring a multishot quick-fire magazine and scope - only $799 (no license required if over 18). Or grab a new .22LR like our Ruger 10/22 semi-auto will full barrel silencer and 3-9x42 scope - only $1,299 (total value $2,096)! Keep warm with the quality Stoney Creek Thermoguard Puffer, on sale for only $299! 
Grab a deal at your local Gun City or online at www.guncity.com

Harvey Norman

With over 45 stores in New Zealand, Harvey Norman is a great place to shop with a wide range of products at the best price, providing best-in-class service and prioritising our customer’s needs. Come in-store for our special Ruralco Instore Days deals, limited time only.

House of Travel


Resene Colourshop

Shop instore at the Resene ColorShop Ashburton for Expert advice, Quality paints made in NZ, NZ’s widest range of Eco Choice approved products, Ruralco member discounts PLUS a FREE gift with your purchase!*
Come in and see us at in the marquee at Instore Days.
* For Instore Days, while stocks last.

Sparrows

All R.M. Williams boots only $600*
Since 1887, Sparrows have been providing Mid Canterbury with men's and women's fashion with one-on-one personal service. Customer loyalty is of the highest importance, and has always been a central belief since first opening.
* Terms & Conditions apply

Tanglez

Join us at the Ruralco Ashburton store  for some exciting Instore Days only offers. Enjoy $50 off GHD styling tools, and 10% off all retail hair products and Fling cocktail mixers. Take advantage of a complimentary K Scan scalp analysis to learn more about your scalp health. 

Find out more about our other Instore Days deals

Find out more about our other Instore Days deals

Find out more about our other Instore Days deals

Our Story

Ruralco is a values-led farming co-operative since 1963. We make your farming life easier with the convenience of one card to use online or in store with one statement for consolidated spend & improved cashflow.

Through our supplier network we offer competitive pricing with real value to meet the needs of your farming business.

We are experts in agriculture, providing a complete solution with personalised farming advice and the latest innovations, on farm, instore or online.

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About Us
Ruralco is a values-led farming co-operative since 1963. We make your farming life easier with the convenience of one card to use online or in store with one statement for consolidated spend & improved cashflow.

Through our supplier network we offer competitive pricing with real value to meet the needs of your farming business.

We are experts in agriculture, providing a complete solution with personalised farming advice and the latest innovations, on farm, instore or online.

Learn more
Annual Report
Connect With Us
© Ruralco 2025 | Ruralco is the trading name for Ashburton Trading Society, a New Zealand owned co-operative