In 1963 a group of farmers formed the co-op that would become Ruralco. They wanted competitive pricing for their businesses and a sustainable future for tomorrow, and today we’re still obsessed with that vision.
We live in the rural communities we serve. We have straight up conversations with the farmers, contractors, service and support businesses who work together in our local communities. We listen until we understand the needs of the real people who make a living from agriculture. Then we do what we can to make life a little easier.
We do our best on prices. We find answers. We tell the truth. We share experience and knowledge. We connect people with new ideas. We celebrate our heroes and the people that make Ruralco what it is today.
We care about tomorrow. With the deep roots of our co-op structure we give rural businesses the opportunity to source better deals and know that their contributions deliver real value for their local communities, helping to support a sustainable future for New Zealand farming.