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Get off the farm and join us at Instore Days

The Ruralco Instore Days is a fantastic celebration of all things agricultural, focused on bringing the rural community together and this year’s event is shaping up to be another exciting opportunity for farmers to connect with our team and our suppliers.

This year’s Ruralco Instore Days will be held on Thursday 3 July and Friday 4 July.

From small beginnings in 1994, Instore Days has grown and is now likened to a “mini field days” in our Ashburton store, where you can benefit from deals across Ruralco and our suppliers.

This year, you can visit our marquee at the Ruralco Ashburton store and catch up with suppliers, or if you live locally to Methven or Rakaia simply pop in to either of our stores there and see the team.

Visit our stores and enjoy a few refreshments and most importantly take advantage of our great deals. If you can't make it in store, you can still shop most of the deals online from our website or call us to place your order. As well as those joining us in the marquee over the two day event, a number of merchants are also running promotions directly from their own stores around Ashburton.
Event Hours:
  • Thursday 3 July: 8:00am - 5.30pm
  • Friday 4 July: 8:00am - 4.30pm

Find out more about our Instore Days deals

Find out more about our Instore Days deals

Find out more about our Instore Days deals

Participating Card Merchants

Participating Suppliers

About Us
Ruralco is a values-led farming co-operative since 1963. We make your farming life easier with the convenience of one card to use online or in store with one statement for consolidated spend & improved cashflow.

Through our supplier network we offer competitive pricing with real value to meet the needs of your farming business.

We are experts in agriculture, providing a complete solution with personalised farming advice and the latest innovations, on farm, instore or online.

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© Ruralco 2025 | Ruralco is the trading name for Ashburton Trading Society, a New Zealand owned co-operative