Become a Ruralco Shareholder

Enjoy the convenience and start saving today

BOOST

Become a Ruralco Shareholder
Enjoy the convenience and start saving today

For the people and places making our communities tick

Join Ruralco and enjoy convenience, competitive pricing, and expert advice for your farming business. The Ashburton Trading Society (ATS) was founded in 1963 by local farmers, who wanted change and to support farming operations in the district. Since then, we've changed our name to Ruralco but our vision remains the same. We are a shareholder driven business, working with you, and for you, to make your farming life easier.

With Ruralco, you’ll benefit from competitive pricing and real value to meet the needs of your farming business including farm supplies, seed, energy, bulk fuel and fertiliser. You also have access to a Ruralco Credit Card, offering discounts at over 3,000 businesses and fuel outlets nationwide. All with the convenience of a single statement for consolidated spend and improved cashflow. As experts in agriculture, we provide comprehensive solutions with personalised advice and the latest innovations, whether on farm, in store or online.

Join Ruralco today

To access all the benefits of Ruralco, you need to join Ruralco as a Shareholder

To become a Ruralco Shareholder** you must have an interest in land for farming, or farm the land, or provide products or services to those working the land.

By joining Ruralco as a Shareholder, this automatically sets you up with a Ruralco Account and a Ruralco Credit Card. You can request as many Ruralco Credit Cards you require on your account.

To become a Ruralco Shareholder there is a one-off requirement for you to purchase 500 shares, worth $1 each. This will be added to your first Ruralco Statement.

You can access our Product Disclosure Statement here.

Joining Ruralco is an online application process. Once you have completed the online application, we will contact you should we require any further information. Applications are then submitted for approval by the Ruralco CEO on behalf of the Board of Directors.

As a co-operative we follow the Ruralco Constitution, this was amended and approved at the 2023 AGM.

View the Ruralco Constitution

BOOST Mineral Blend

A specifically formulated water-soluble, multi-mineral blend, providing essential trace elements for animal health. A generic blend available in store or a blend can be customised for your herd.

BOOST Complete 19% Calf Pellet

A specifically formulated calf pellet boosted with Ruminate Complete Calf Additive which includes the highest quality ingredients to provide full macro, trace element and vitamin profiles to maximise the potential of your calves from start to finish.

BOOST Dairy Feed

A specifically formulated fully homogenised blend or pellet providing balanced, consistent, and reliable nutrition.
We customise the mix to suit your livestock requirements. Bulk delivered to your farm.

As a shareholder we support your farming business by offering:

Competitive pricing on farm supplies and fertiliser, with the ability to purchase product in store or online with delivery* to your farm.
Access to discounts at over 3,000 businesses nationwide with your Ruralco Credit Card.
Consistent savings of 12¢* per litre everyday off the pump price at over 300 fuel outlets including Mobil Service Stations, Allied Fuel Stops and listed sites nationwide.
Competitive deals on  bulk fuel deliveries and fuel storage options for your farm. 
Competitive energy deals on  energy, LPG and solar power.
Seed & agronomy advice from our team of experts.
Convenience of one monthly statement for consolidated spend and improved cashflow.
Individual account management with personalised farming advice and on farm support available from our local team.
Exemption from the Annual Account Fee.
Annual rebates relative to your spend, subject to rebate declaration by the Board of Directors.
Exclusive events and promotions.
Strong local community support.

Enjoy the convenience and start saving with Ruralco today

Become a Shareholder *

*If you are wanting to apply to convert your existing cardholder account to a Shareholder account, there is no need to apply using the button above please email your request to [email protected].

For other circumstances regarding Ruralco accounts:

You can apply for a Ruralco Account and get a Ruralco Credit Card for personal use; these are available on a case-by-case basis. Please contact the membership team on 0800 787 256 or [email protected] to discuss.

If you require a Ruralco Account and Ruralco Credit Card as a business but do not meet the criteria of becoming a Ruralco Shareholder, examples include community groups. Please contact the membership team on 0800 787 256 or [email protected] to discuss.

If you are a Ruralco Card Merchant, please contact the Ruralco Merchant team to discuss your account options.

Need some help, find the answers here

Ruralco FAQs

*Eligibility criteria, lending criteria, terms and conditions apply. If you do not pay your balance in full each month, you may incur interest charges. If you only make the minimum payment each month, you will pay more in interest, and it will take you longer to pay off the unpaid balance. Ruralco Credit Card Terms and Conditions for the applicable card apply. View the Ruralco Credit Card Terms and Conditions here.
** By joining Ruralco, you are becoming a Shareholder of the Ashburton Trading Society (ATS) T/A Ruralco.

Ruralco is a values-led farming co-operative since 1963. We make your farming life easier with the convenience of one card to use online or in store with one statement for consolidated spend & improved cashflow.

Through our supplier network we offer competitive pricing with real value to meet the needs of your farming business.

We are experts in agriculture, providing a complete solution with personalised farming advice and the latest innovations, on farm, instore or online.

Learn More