Our Story

By supporting both local businesses and farms, and working together, we strengthen agriculture in New Zealand and the communities which are its lifeblood. We’re nimble, collaborative and are not afraid to get stuck in. 

Ruralco, 100% owned by the ATS co-operative, makes life a little easier with one charge card for all your farming and family needs. Get exceptional savings for your business from local vendors and national suppliers alike. We work to lower the input costs for your farming business and simplify payment options with one monthly account.


We connect you with the wider farming community to deliver competitive pricing for your business today, and a sustainable future for tomorrow.

A reliable supplier network with discounts for work & play

Join an ever-increasing network of local and national businesses with exclusive discounts, promotions, sales and events for all your farming and family needs. Make daily savings with generously reduced pricing  that’s typically between 10-40% off retail.


Fuel savings at the pump or on the farm

Use your Ruralco Card or Ruralco Mobilcard at over 380 fuel stations nationwide and receive at least 12¢ per litre discount off the pump price. You can also get on-farm fuel at special prices delivered to you from one of our fuel partners; Allied Petroleum, Nelson Petroleum (NPD) or RD Petroleum.

What you need, when you need it

Our Farm Supplies stores bring you real deals for all your farming needs wherever you may be. Visit one of our three physical stores in Ashburton, Methven, and Rakaia, call our sales team or order online.


Independent energy advice

Ensure you’re getting the best deal for your electricity dollar with independent energy advice and cost comparisons.


A dedicated seed team

The Ruralco Seed team are your complete seed and agronomy experts for independent seed advice and cost-effective grain sourcing.


Simplified accounts

End the paper war with one monthly account with an itemised purchase history and invoices attached.

Join Ruralco and we'll grow together

Sign up for your card now and start reducing your overheads. If you would like to be part of our aim to lower costs for farmers apply to become a supplier today. 

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