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Seed & Agronomy

From on-farm agronomy advice to custom pasture packs, Ruralco helps you grow with confidence.

Seed & Agronomy

From on-farm agronomy support to custom pasture packs, Ruralco helps you grow with confidence.

For best yield, your crops need to come from the best beginnings

We have access to New Zealand's top-performing seed—fodder beet, brassicas, grasses, maize, cereals, and catch crops.

Our agronomy team’s here to help you get the best from every paddock, with the right seed, ag-chemicals, and fertiliser advice. Whether it’s pasture renewal, cropping plans, or a custom mix, we’ll work alongside you to plan, sow, and grow a better result.
Read more on how we can help you with:
Or contact our team below.

Agronomy Advice and Services

On-Farm Agronomy Support

Timing is everything for a successful crop. Our On-Farm Account Team will work with you to plan your season and give you competitive pricing on everything you need to make it happen.

Ruralco Grain Report

The Ruralco Grain Report supplies you with all the latest information on the NZ grain trade, as well as Australian and International grain market updates. Read the latest Grain Report here.
Custom Seed Mixes

Grain Buying and Selling

Ruralco acts as a buyer and seller in the New Zealand grain market. This means you get access markets and links to growers and other farmers, we manage the whole process as well as guaranteeing payment and quality.

Fertiliser

Learn more about our partnership with Ballance Agri-Nutrients and how they can help grow your farming operation.

Seed options for your farming business

Ruralco can help you find the right seed for your farming business, as we have a wide range of seeds including fodder beet, brassicas, grasses, maize, cereals, and catch crops available from leading seed specialists. Our on farm team have the knowledge and expertise to help you actively manage your crop to produce the best results. We can also support your unique requirements with custom mixes designed for your specific needs, contact the team today.
Read our 2025 Agronomy Guide

Our 2025 Agronomy Guide

The Ruralco Agronomy Guide brings you the latest information on Ruralco's top selling seed varieties and agronomy solutions. The guide includes information on fodder beet, kale, rape, swede, cleancrop, maize hybrids, catch drops, and hybrid grasses from our leading seed suppliers.

We can help you with variety selection and then give you fertiliser and agrichemical recommendations so you get the best from your crop.

Ruralco Pasture Packs make it simple for you  to get growing

Our Pasture Packs have been designed to make selecting new pasture a simple process, with the added assurance only proven premium seeds are selected to product ultimate results and ultimate pastures. Our four Pasture Packs offer a solution for most pasture options - from high and medium production through to dryland blocks. 
Ruralco Dip Pack
Dip Pack contains: Platform AR1 Perennial Ryegrass*, Legacy White Clover and Quartz White Clove
  • High yielding with strong year-round production
  • A fine leaved diploid with high tiller densit
  • Excellent feed quality
  • AR1 endophyte for excellent animal performanc
  • Strong persistence Late - season heading (12 days layer than Nui)
  • Suitable for sheep, beef and dairy
  • List Item
Ruralco T-ploid Pack
T-ploid Pack contains: Base AR37 Perennial Ryegrass, Legacy White Clover, Quartz White Clove
  • Exceptional yielding tetraploid perennial ryegrass
  • AR37 endophyte for strong persistence
  • Very high tiller density
  • Excellent for dairy intensive/sheep/beef systems
  • Superior year-round performance
  • Unbeaten for total yield in independent Canterbury National Forage Variety Trials
  • DairyNZ FVI 5-star status in all New Zealand regions (Base AR37)
Ruralco Endura Dryland Pack
Endura Dryland Pack contains: Prospect AR1 Perennial Ryegrass*, Savvy Cocksfoot, Relish Red Clover and Nomad White Clover
  • Prospect has been bred from a diverse range of genetic perennial material
  • AR1 endophyte for excellent animal performance
  • Savvy is a modern, fine leaved cocksfoot
  • Relish is a breakthrough for red clover persistence
  • Strong all-year-round performance
Ruralco Renovator Pack
Renovator Pack contains: Diploid Perennial Ryegrass and White Clover
  • A perfect mix for renovating your pasture after a tough winter to ensure your pasture is on the best shape for peak spring production
  • The Renovator Pack is ideally suited for fixing up: high traffic areas, pugging damage, laneways, yards and gateways

Meet our experts in agronomy, providing you with a complete and personalised on-farm solution

Jono Pavey
SEED SALES MANAGER
027 227 7048
Steve Lawson
ARABLE & PASTORAL REPRESENTATIVE
027 245 5661
John Scott
SEED SALES MANAGER
027 227 7048
Steve Lawson
ARABLE & PASTORAL REPRESENTATIVE
027 245 5661
Picture of John Scott
John Scott
SEED SALES MANAGER
027 227 7048
Picture of Steve Lawson
Steve Lawson
ARABLE AND PASTORAL REPRESENTATIVE
027 245 5661
About Us
Ruralco is a values-led farming co-operative since 1963. We make your farming life easier with the convenience of one card to use online or in store with one statement for consolidated spend & improved cashflow.

Through our supplier network we offer competitive pricing with real value to meet the needs of your farming business.

We are experts in agriculture, providing a complete solution with personalised farming advice and the latest innovations, on farm, instore or online.

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© Ruralco 2025 | Ruralco is the trading name for Ashburton Trading Society, a New Zealand owned co-operative