Tony has led Ruralco through a significant period of change since stepping into the CEO role in September 2023. With a clear focus on rebuilding the co-operative’s connection with its loyal shareholder base, he has driven a strategy centred on financial recovery, operational efficiency, and strengthening Ruralco’s position as a trusted partner for real farmers. Under Tony’s leadership, Ruralco has streamlined its operations, sharpened its focus on core business activities, and worked hard to deliver value back to shareholders while navigating challenging economic conditions.
Tony brings a strong background in leadership, people development, and delivering business results. He played a key role in Synlait’s growth journey, helping the company scale from 140 to over 1,000 staff during his eight years there, and in 2019 he was named a finalist for the HRINZ HR Specialist of the Year award.
Tony is known for his ability to bring people on the journey toward a clear vision of the future. He takes a strengths-based approach to leadership, creating a culture where people are supported to perform at their best. Now based at Dromore, where he and his wife have bought 50 acres after moving from West Melton, Tony is strongly committed to the Mid Canterbury region and to ensuring Ruralco continues to deliver practical solutions that make life easier for farmers and remains a strong, sustainable co-operative for the future.