Nicola Peddie brings more than 15 years of sales, commercial leadership and relationship management experience across the agricultural and primary industries to her role as General Manager of Sales at Ruralco.
Raised on a North Canterbury fine wool sheep farm, Nicola developed an early understanding of farming businesses and rural communities. Her career has since given her broad exposure to farming systems across New Zealand and Australia, alongside extensive experience leading sales, developing markets and building long-term commercial relationships across both countries.
Nicola’s experience spans the full supply chain, from working directly with growers and agricultural businesses through to the customer and consumer end of the market. This has given her a strong understanding of the commercial drivers, customer expectations and market trends that influence value throughout the supply chain.
Throughout her career, Nicola has led sales teams, supported commercial growth and delivered customer-focused strategies across agricultural and consumer-facing organisations. Her experience includes sales leadership, business development, key account management, supply-chain innovation and the implementation of new systems and ways of working.
At Ruralco, Nicola is focused on strengthening sales performance, enhancing the shareholder and customer experience, and ensuring Ruralco’s products and services continue to respond to the evolving needs of rural businesses.