Account Selector

Mike Bell

Mike Bell

CHIEF FINANCIAL OFFICER
Mike Bell brings over two decades of broad financial and leadership experience to his role as Chief Financial Officer at Ruralco. He began his career as a Chartered Accountant with Grant Thornton in Christchurch before taking on senior finance roles overseas, spanning sectors such as telecommunications and recruitment. These international roles also saw him deepen his expertise in IT systems including SAP implementations and data analytics.

Since returning to New Zealand in 2009, Mike has held senior financial positions across the heavy machinery and car rental industries, adding to his diverse commercial acumen.

At Ruralco, Mike combines a strategic financial mindset with a passion for data-driven decision-making to enhance the co-operative’s financial resilience and operational performance. He believes in the power of data to unlock business insights, sharpen decision making, and drive sustainable business growth.

Committed to innovation and continuous improvement, Mike is focused on leveraging financial insights and technology to help Ruralco navigate industry challenges and achieve its long-term goals.

About Us
Ruralco is a values-led farming co-operative since 1963. We make your farming life easier with the convenience of one card to use online or in store with one statement for consolidated spend & improved cashflow.

Through our supplier network we offer competitive pricing with real value to meet the needs of your farming business.

We are experts in agriculture, providing a complete solution with personalised farming advice and the latest innovations, on farm, instore or online.

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© Ruralco 2025 | Ruralco is the trading name for Ashburton Trading Society, a New Zealand owned co-operative