Account Selector

David Barron

David Barron

DIRECTOR
Hailing from a family farm in Rakaia, David brings a distinctive combination of IT expertise, management acumen, and governance experience across the corporate sector, local government, and SMEs. His ability to align business objectives with ICT strategies has consistently delivered tangible outcomes and facilitated organisational growth. David’s entrepreneurial drive and strategic mindset enable him to lead business operations effectively, always seeking innovative opportunities for improvement and advancement.

David is passionate about harnessing the power of technology to create value and deliver positive outcomes for businesses. He is equally committed to empowering individuals, fostering capability development, and driving long-term success. In addition to his role as Director at Nectar Ltd., David has a background in finance and governance within the dairy sector and is the founder of e2e Ltd—a consultancy focused on optimising organisational processes and software applications to enhance operational efficiency and profitability.
About Us
Ruralco is a values-led farming co-operative since 1963. We make your farming life easier with the convenience of one card to use online or in store with one statement for consolidated spend & improved cashflow.

Through our supplier network we offer competitive pricing with real value to meet the needs of your farming business.

We are experts in agriculture, providing a complete solution with personalised farming advice and the latest innovations, on farm, instore or online.

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