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Bruce McEwen

Bruce McEwen

INDEPENDENT DIRECTOR
Bruce McEwen is a seasoned business leader with a proven track record in freight management, business development, and governance. As the founder and Managing Director of Zend Ltd, he has spent decades building and refining a company that prioritises exceptional customer service and operational efficiency. His deep understanding of the logistics industry, combined with a hands-on approach to problem-solving, has made Zend a trusted name in freight solutions.

Beyond Zend, Bruce is actively in volved in governance, not only serving as a Director on the Ruralco Board, but also as Deputy Chair at Cargill Enterprises; Chair at Consignly Ltd, a freight software company expanding into Australia; and an advisory board for civil contracting firm BG Contracting based in Rangiora. His ability to navigate complex business environments, foster strategic partnerships, and drive continuous improvement makes him a valuable contributor to the Ruralco team.

Bruce thrives on new challenges and is eager to leverage his experience to support Ruralco with growth, innovation, and operational excellence.

About Us
Ruralco is a values-led farming co-operative since 1963. We make your farming life easier with the convenience of one card to use online or in store with one statement for consolidated spend & improved cashflow.

Through our supplier network we offer competitive pricing with real value to meet the needs of your farming business.

We are experts in agriculture, providing a complete solution with personalised farming advice and the latest innovations, on farm, instore or online.

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