Jono Pavey began his 25 years of agricultural industry experience straight out of school before completing a degree at Lincoln University. From university it was back into the Rural Supplies industry with various store roles from Greymouth to Taupo before taking on national product management positions. This was followed by six years as a Commercial Manager for a multi-national agricultural chemical company. An opportunity for Jono to move back to the Rural Supplies industry with ATS/Ruralco came about in late 2010 through operations and procurement positions. Jono is an advocate for operational excellence and has a sharp commercial acumen. His leadership responsibilities encompass the entire Farm Supplies retail operation including all stores, inwards goods, customer service centre, product, and procurement. Additionally, he manages the ProActive business and the relationship with Ballance. Jono is dedicated to leading high performance across his team, demonstrating technical aptitude and using coaching and empowerment techniques to bring his entire team on the journey towards being the partner of choice for rural NZ.