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Drawing on its successful model in Australia – where it has a mix of company-owned and independently operated stores – Nutrien Ag Solutions is proud to bring a similar experience to New Zealand as a wholesale supplier to Ruralco.

“This arrangement will provide our members with access to a range of proprietary products, services and supply chain efficiencies, helping us better support them with trusted farming solutions” says Ruralco CEO, Tony Aitken.

By tapping into Nutrien Ag Solutions’ scale and shared resources, Ruralco can continue delivering reliable, local service with the connection to a larger independent retail network.

“Farmers have told us they want Ruralco to deliver the best possible value for farm inputs, and we’ve listened. This step strengthens our ability to do just that – bringing useful innovation to our local farming community,” added Tony.

As part of the arrangement, Ruralco will introduce a new crop protection range under the Genfarm brand, one of Nutrien Ag Solutions’ proprietary labels.

“Genfarm products are well regarded in Australia for their reliability, value, and strong quality assurance backed by field experience over 20 years. Access to these products is a great example of what this partnership can offer: proven, affordable solutions backed by global expertise and delivered through our local network,” says Tony.

Importantly, Ruralco remains proudly independent. This new connection simplifies business processes and enhances product access – without changing existing supplier relationships or how Ruralco operates day to day. The focus is squarely on offering farmers more choice, and access to world-leading expertise, all while maintaining the personalised service and community commitment Ruralco is known for.