Latest News

30May

Ruralco taps into global strength through strategic Nutrien Ag Solutions connection

Ruralco is excited to announce it has joined Nutrien Ag Solutions’ New Zealand independent network. This significant development underlines Ruralco’s ongoing commitment to delivering value and innovation to local farmers.

Drawing on its successful model in Australia – where it has a mix of company-owned and independently operated stores – Nutrien Ag Solutions is proud to bring a similar experience to New Zealand as a wholesale supplier to Ruralco.

“This arrangement will provide our members with access to a range of proprietary products, services and supply chain efficiencies, helping us better support them with trusted farming solutions” says Ruralco CEO, Tony Aitken.

By tapping into Nutrien Ag Solutions’ scale and shared resources, Ruralco can continue delivering reliable, local service with the connection to a larger independent retail network.

“Farmers have told us they want Ruralco to deliver the best possible value for farm inputs, and we’ve listened. This step strengthens our ability to do just that – bringing useful innovation to our local farming community,” added Tony.

As part of the arrangement, Ruralco will introduce a new crop protection range under the Genfarm brand, one of Nutrien Ag Solutions’ proprietary labels.

“Genfarm products are well regarded in Australia for their reliability, value, and strong quality assurance backed by field experience over 20 years. Access to these products is a great example of what this partnership can offer: proven, affordable solutions backed by global expertise and delivered through our local network,” says Tony.

Importantly, Ruralco remains proudly independent. This new connection simplifies business processes and enhances product access – without changing existing supplier relationships or how Ruralco operates day to day. The focus is squarely on offering farmers more choice, and access to world-leading expertise, all while maintaining the personalised service and community commitment Ruralco is known for.

Related

Agronomy Update May 2025

Agronomy Update May 2025

May Agronomy Update from Ashburton Store Manager, Bill Cabout.

Read More
A sustainable legacy from out of the blue and into the green

A sustainable legacy from out of the blue and into the green

A Christchurch family fishing company has placed one foot in the sea and another on the land with th...

Read More
Ruralco Longbeach Coastal Challenge - Early Bird Entry Extended until 11 October 2020

Ruralco Longbeach Coastal Challenge - Early Bird Entry Extended until 11 October 2020

The Longbeach Coastal Challenge committee are excited to extend the Early Bird Entry until the 11th ...

Read More
Agrecovery May Drum Run

Agrecovery May Drum Run

Agrecovery will be completing a large drum collection for the whole of New Zealand starting on the 1...

Read More
Maximising Stock Performance with Platform Perennial Ryegrass*

Maximising Stock Performance with Platform Perennial Ryegrass*

With spring fast approaching and most winter crops finishing up, now is the time to start making dec...

Read More
Biofeed a Long-Time Family Affair

Biofeed a Long-Time Family Affair

Establishing a reputable brand in New Zealand’s competitive gardening sector is no easy task, but a...

Read More




Account Selector