Craig Rodgers started his career as an on-farm representative in the grain and seed industry 30 years ago. He then moved into management within the rural retail area (specialising in dairy) and was involved in setting up a new co-operative in the South Island. Fifteen years ago, Craig moved into Operational Management looking after a team of 70 across a retail store network throughout the South Island. The opportunity to join Ruralco came about in 2016, when Craig joined the team as a Sales Manager and has now moved into the role of Group Manager On-Farm Sales.
Craig is an avid planner who advocates for organisation across his entire team and the wider Ruralco business, seeing this as a tool to support customers with their farming operations. This also reflects his passion for improving processes and leading the operational excellence programme within Ruralco, using these as development tools to support the team.